Do you draft social media posts in your head like I do? Maybe you're not as far down this rabbit hole as I am; but back in 2008, I received the proverbial "drink me" Facebook invitation from a friend, and I complied.
I often find myself drafting social media posts as I snap a pic of my son or even just as I move through my day in general. It might not be as formal as this blog's title implies, but it is still a process I go through. I wonder if it really is because my attachment to social media is a little on the excessive side (although it could be worse, I must say). Or is it just because I'm a writer, and that's how my brain works? Regardless, I can assure you my posts are edited time and time again before they go up, and I am mortified when there is a typo -- HOW QUICKLY CAN I CHANGE THAT BEFORE ANYONE SEES IT? GASP!
I'm going to do a little self-soothing and reassure myself that drafting and editing social media posts doesn't mean I'm a social media addict; it just means I care about my personal brand. After all, any time anyone posts anything on social media, they are building that personal brand, pic by pic, word by word. Even those of you who say, "I don't really care that much about what I post on social media -- I just do it to share pics of the kids with family" -- you're doing it then too. You are still selecting which photos to post and what comments to make, curating your life differently for each channel and each audience.
Each of those posts is a tiny marketing strategy, whether you're willing to admit it or not. Maybe your next post deserves a few edits or even a second draft?
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